Roxey's journey began in 2017 under the name RoxyShop, offering a limited range of products, including our signature summer collection for adults. From the start, our mission was clear: to deliver fashion that blends style with comfort.

In 2021, faced with challenges on social media, we rebranded as RoxyOfficial.ID under PT Fashion Roxy Indonesia. This change marked a pivotal moment for us, inspiring our shift toward winter fashion. With a focus on modern designs and international standards, we began offering winter collections that reflect the evolving fashion landscape in Indonesia.

By January 2024, another transformation occurred when our Instagram was banned for a second time. We embraced this challenge by launching a new brand, Roxey, which specializes in high-quality winter wear for the Indonesian market. Our collection features **Longjohns crafted from luxurious Dralon Velvet, Winter Jeans made of Lambswool, Puffer Coats filled with Goose Down & Down Feather, and Trench Coats woven from Tencel fabric, among other premium products.

At Roxey, we are committed to using only the finest materials to build trust with our customers, ensuring that our brand becomes a symbol of quality, not just in Indonesia but around the globe. Our goal is simple: to help Indonesians stay warm, wherever they are in the world.

Together, we're building a future where style meets warmth, and Roxey becomes a global fashion icon.